Heartland, TX Profile: Facts & Data

The Heartland CDP⁽¹⁾ had a population of 12,718 as of July 1, 2024. Heartland ranks in the upper quartile for Population Density and Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Texas. See peer rankings below.

The primary coordinate point for Heartland is located at latitude 32.6927 and longitude -96.454 in Kaufman County. Kaufman County is in the Central time zone (GMT -6).

Texas is one of 20 states where Census County Divisions (CCDs) are used for statistical tracking of subdivisions within each county. The Heartland Census Designated Place is located within Forney Division of Kaufman County.

A Census Designated Place (CDP) is a statistical counterpart to a self-governing (incorporated) place such as a city, town, or village. A CDP is not a legal entity and has no governmental functions.

Heartland, TX Data & Demographics (As of July 1, 2024)

POPULATION
Total Population	12,718 (100%)
Population in Households	12,718 (100.0%)
Population in Families	11,413 (89.7%)
Population in Group Quarters¹	0
Population Density	3,819
Diversity Index²	83


INCOME
Median Household Income	$90,125
Average Household Income	$107,276
% of Income for Mortgage⁴	22%
Per Capita Income	$31,437
Wealth Index⁵	77
Socioeconomic Status Index⁶	Moderate (45.7)

HOUSING
Total HU (Housing Units)	3,882 (100%)
Owner Occupied HU	3,375 (86.9%)
Renter Occupied HU	352 ( 9.1%)
Vacant Housing Units	155 ( 4.0%)
Median Home Value	$313,208
Average Home Value	$353,970
Housing Affordability Index³	102

HOUSEHOLDS
Total Households	3,727
Average Household Size	3.41
Family Households	2,960
Average Family Size	4.00

NOTES

Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

Heartland, TX - Peer Comparisons by Rank and Percentile

The table below compares Heartland to the other 1,863 incorporated cities, towns and CDPs in Texas by rank and percentile using July 1, 2024 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

GROWTH RATE / YEAR	2020-2024	2024-2029
Population	9.92%	9.57%
Households	9.48%	9.60%
Families		9.36%
Median Household Income		2.38%
Per Capita Income		2.53%
Owner Occupied HU		10.44%

Variable Description	Rank	Percentile
Total Population	# 233	88th
Population Density	# 103	95th
Median Household Income	# 360	81st
Housing Affordability Index	# 817	44th
Per Capita Income	# 995	47th
Diversity Index	# 112	94th

Heartland, TX Profile: Facts & Data

Heartland, Texas - Basic Facts

Heartland, TX Data & Demographics (As of July 1, 2024)

POPULATION

INCOME

HOUSING

HOUSEHOLDS

GROWTH RATE / YEAR

Heartland, TX - Peer Comparisons by Rank and Percentile

Heartland, TX - Most Popular Things to Do

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